The Power of Print: The Creative Perspective
November 30, 2006
Sal DeVito, Chief Creative Officer of DeVito-Verdi Advertising Agency, and one of the nation's leading experts in the creation of powerful print, explained what's needed to develop high-caliber print campaigns. Through this informative survey of some of his award-winning print campaigns - as well as a review of some recent work by his students at the School of Visual Arts — he outlined the critical principles that can help you and your agency develop powerful, clutter-cutting print ads.
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