September 3, 2009
Steve Ennen, Managing Director, Wharton Interactive Media Initiative and Lecturer in Marketing, Wharton School, discussed important things marketings should consider when advertising in the social media ecosystem.
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Jun 13, 2013
A Look in the Mirror: Why Client/Agency Relationships Fail
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Farmers Insurance: Lessons Learned on How to be a Great Client
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Capital One Maximizes Regional Sponsorships through Centralized Approach
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Con Edison Powers Tomorrow’s Scientists through Sponsored Educational Programs
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Norwegian Cruise Line and the Rockettes Sailing into a Non-Traditional Partnership
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SAP’s Sponsorship Strategy: Beyond the Numbers
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