Search Research for Planning
November 9, 2006
In this presentation, Fazio of iCrossing discusses search marketing as a brand building tool. Fazio presents a case study that demonstrates how iCrossing successfully created a linguistic profile to enhance their client's understanding of their customers' searching patterns and needs.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
