Diversity in Advertising:Consequences of Culture
June 25, 2008
Dr. Rochelle Larkin Ford, APR Associate Dean of Research and Academic Affairs and her colleague, Sloane M. Signal, Sequence Coordinator for Advertising and Public Relations at the John H. Johnson School of Communications at Howard University share the results of a three-pronged approach they used to address how agencies should ultimately use diversity to craft better messages for the consumer.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.