Using Music to Connect the Multicultural Consumer with the Brand
November 13, 2006
Universal Music explains how to benefit from the excitement created by music partnerships while avoiding costly sponsorship and endorsement fees. Among the many programs discussed are retail tie-ins, joint advertising, non-traditional exposure, digital programs, sweepstakes and promotions, media initiatives, added values and incentives, and music samplers.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.