Consumers are Talking — Are you Listening?
December 9, 2008
Using first-hand examples Janet Eden-Harris, Vice President of Web Intelligence Research, J.D. Power & Associates and Astrid Kattwinkel, Senior Marketing Manager, Market Research, Verizon Communications present ways advertisers and marketers can be the first to understand what consumers are saying by mining data from social media, as well as ways to apply these insights to strategic marketing programs.
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