March 31, 2009
American Express describes how it measures the impact of its campaigns, and how this is managed across cross-functional teams to align on key metrics of success.
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May 17, 2012
Global Brands Leverage Social To Elevate Their Activations
May 17, 2012
Making The Right Sponsorship Decisions: An IEG Consulting Client Case Study
May 17, 2012
The Scotts Company "Takes The Field" With Major League Baseball
May 15, 2012
How To Build Brands On YouTube
May 15, 2012
Learn From Kevin Nalts - "Viral Video Genius"
May 9, 2012
Global Agency Compensation Trends and Practices
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