October 24, 2006
These materials review the copy-testing organization Brain Juicer and the different copy testing methodologies they undertake to measure ad effectiveness.
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May 16, 2013
Hyatt Video Crowdsourcing Case Study
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Update on the 2013 SAG-AFTRA Commercials Contract Negotiations
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What Advertisers Need to Know About Ad-ID
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Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
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Random House: Facebook Case Study
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Media Procurement Panel
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