March 22, 2006
An exploration of the consumer/program/commercial dynamic and how it affects the accountability of television advertising.
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A Look in the Mirror: Why Client/Agency Relationships Fail
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Farmers Insurance: Lessons Learned on How to be a Great Client
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Con Edison Powers Tomorrow’s Scientists through Sponsored Educational Programs
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SAP’s Sponsorship Strategy: Beyond the Numbers
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FLOR's Evolution to Becoming a Multi-Channel Retailer
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Smart Marketing in Smart TV
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