October 24, 2006
These materials review the copy-testing organization Innerscope and the different copy testing methodologies they undertake to measure ad effectiveness.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
May 14, 2013
Random House: Facebook Case Study
May 8, 2013
Media Procurement Panel
May 8, 2013
What's New in Agency Compensation
May 7, 2013
Elevating the Role of Marketing Procurement
May 7, 2013
How the Largest Collective Bargaining Agreement in the Entertainment Industry Impacts Marketers
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