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Integrating Mobile into Creative and Media Strategy

April 21, 2008

Shawn Marshall, VP of Multicultural Marketing of Vibes Media, presented information regarding the mobile ecosystem, building a mobile campaign, and mobile marketing in action.

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Relevant Topics

Marketing accountability (general)
Marketing communications
Marketing mix

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Key Topics

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Agency Compensation
Agency Relations
Brand Building
Business-to-Business
Digital, Social & Mobile Marketing
Integrated Marketing
Legal/Regulatory
Marketing Accountability
Marketing Financial Management & Procurement
Marketing Organization
Media
Multicultural/Niche Marketing
Production Management
Research
Shopper Marketing
Sponsorship & Event Marketing