Managing Advertiser/Agency Relationships in New Media and New Countries
February 21, 2008
Chris Traeger, Bank of America's Assistant General Counsel and Carla Michelotti, Leo Burnett Worldwide's Executive Vice President and General Counsel, highlight some key issues and discuss what they are doing to maintain commendable advertiser-agency relations, at a time where advertisers are exploring new media and looking to expand internationally.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.