Production Deals in the Age of Digital Integration
April 27, 2009
In the integrated marketing climate, a campaign may include many components, such as :30 second TV spots, promotions, branded entertainment, viral videos and interactive content all driving home a unified message. The Association of Independent Commercial Producers launched new business tools, including a set of agreements, in order to give content producers, lawyers and the marketers who hire them a way to navigate their complex relationships.
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