| |

What We Have Learned About IMC?

April 11, 2007

John Nardone (MMA) and Ed See (MMA) share key learnings about integrated marketing communications and its effectiveness as a strategy. Includes a discussion of synergy.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See

Download Presentation

Relevant Topics

Advertising effectiveness
Integrated marketing communications
Marketing mix
Media buying and planning
ROI

Recent Presentations

Feb 7, 2012
Asian Marketing Best Practices

Feb 7, 2012
NuvoTV: The Bi-Lingual, Bi-Cultural Latino

Feb 2, 2012
Client Programs that Drive Loyalty and Profitable Growth

Feb 2, 2012
Green Production: On Set Waste Diversion and Environmental Initiatives

Feb 2, 2012
Harnessing The Power Of Newer Media Platforms For More Effective B2B Marketing

Feb 1, 2012
Digital Asset Management

See full index for Presentations

Key Topics

Just looking? Browse by key topics.

Agency Compensation
Agency Relations
Brand Building
Business-to-Business
Digital, Social & Mobile Marketing
Integrated Marketing
Legal/Regulatory
Marketing Accountability
Marketing Financial Management & Procurement
Marketing Organization
Media
Multicultural/Niche Marketing
Production Management
Research
Shopper Marketing
Sponsorship & Event Marketing