| |
 

The Move from Pure Gut Marketing to Structured Strategy

July 23, 2008

What happens when you move from a "pure gut" marketing approach to a structured marketing strategy that uses advanced analytics to improve decision making? Doug Palladini, VP of marketing at Vans, a leading national sports apparel/footwear company, discusses the firm's transformation.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password: