November 30, 2006
In this presentation, Stone of MMA answers the questions: What is the ROI difference between radio and TV? Why is TV's ROI predictable and radio's is not? What needs to happen for radio to offer the same or similar metrics that TV offers?
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
May 14, 2013
Random House: Facebook Case Study
May 8, 2013
Media Procurement Panel
May 8, 2013
What's New in Agency Compensation
May 7, 2013
Elevating the Role of Marketing Procurement
May 7, 2013
How the Largest Collective Bargaining Agreement in the Entertainment Industry Impacts Marketers
Just looking? Browse by key topics.
