Ethnic Marketing Evolution at McDonald's: A Relevancy Approach Model
April 25, 2008
Led by the VP of Multicultural Marketing at McDonalds, the group explores whether or not ethnic marketing is evolving from dedicated funded programs and tactics for each segment, to one of dedicated programs plus extensions of general market efforts.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.