Marketing & Media Ecosystem 2010 - Phase II
April 11, 2008
Leader of US Media and Entertainment at Booz Allen Hamilton Christopher Vollmer presents findings from the second phase of the global management consulting firm's collaboration with the Association of National Advertisers, the IAB, and the American Association of Advertising Agencies, providing new perspectives on today's market, and predicting how the digital marketing ecosystem will transform in the coming years.
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