Data Charts: 2012 ANA Q4 Member Benchmarking Survey | Integrated Marketing | Brand | ANA

Data Charts: 2012 ANA Q4 Member Benchmarking Survey

This collection of data charts represents findings from the 2012 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include Digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.