Data Charts: Integrated Marketing, 4th Edition | Research Data Charts | Research Studies | All MKC Content | ANA

Data Charts: Integrated Marketing, 4th Edition

This collection of data charts represents findings from the ANA's 2011 Integrated Marketing, 4th Edition survey. The results display challenges marketers face when implementing effective IM programs and key concerns that have changed from 2003 to now, as well as those needs that have remained consistent.