| |

New Product Innovations That Can Only Come from Consumers

April 30, 2010

Jason Harty, brand manager, Vitaminwater, discussed how Vitaminwater used Facebook to engage with their fans and allow them to create a new flavor and label design for the beverage company.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):