Rapid Change as an Opportunity for Growth and Leadership: A Quintiles Case Study

May 25, 2010

Millie Tan, CMO and SVP, Quintiles, and Allison Womack, managing director, Doremus New York, discussed how Quintiles, a biopharma partner company, consolidated their four disparate brands under one umbrella to create a new biopharma category and a new Quintiles communications platform.