Tazo: Live Playfully, Sip Joyfully | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Tazo: Live Playfully, Sip Joyfully

Tazo launched its immersive “Sip Joyfully” campaign to connect its brand with millennials and create unexpected tea moments delivered in a playful way, building brand affinity while teaching tea drinkers to “live playfully” and “sip joyfully.”