ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — General Market
Executive Summary
The objective of this survey was to study consumer media consumption habits and practices, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits, and the impact that being perceived as "family-friendly" had on consumer brand preference and purchase intention.
The findings included the following:
- Forty-two percent of parents say watching TV as a family can bring families closer together.
- Sixty-nine percent of families typically watch TV together (increasing to 80 percent in the Midwest).
- There is a high correlation between purchase intent and a brand's family-friendly reputation.
(Please visit our "Also See" section to the right for a PDF of the full Research Report.)
Source
"ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — General Market." ANA, 2014.