ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — Millennials
Executive Summary
The objective of this survey was to study consumer media consumption habits and practices among the millennial generation, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.
The findings included the following:
- Millennial parents believe that watching TV makes them better parents and often use TV as a tool for bringing their families together.
- Millennials parents are more likely than the general population to watch TV as a family, although they place more of an emphasis on educational programming.
- Millennials also watch content via YouTube and 45 percent subscribe to one of YouTube's family channels.
(Please visit our "Also See" section to the right for a PDF of the full Research Report.)
Source
"ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — Millennials." ANA, 2014.