Key Findings Report: Trends in Digital Agency Compensation, 4th Edition | Research Reports | Research Studies | All MKC Content | ANA

Key Findings Report: Trends in Digital Agency Compensation, 4th Edition

The ANA has surveyed members for the fourth time on their practices in compensation of digital marketing agencies. The survey explores the number of digital agencies used, reasons for changing compensation agreements, and how fees are established for those using fee-based compensation.