Research Report: Mobile Marketing

January 31, 2011

AN ANA survey finds that the vast majority of client-side marketers (88%) say they will utilize mobile marketing in 2011. Seventy-five percent plan to increase their spending on mobile marketing initiatives by an average of 59% vs. 2010, according to the survey of 97 marketers, done in partnership with the MMA (Mobile Marketing Association). The survey also explores the benefits and barriers of mobile marketing and the ways in which brands are managing their mobile marketing activities.