Research Report: 2014 ANA Procurement/Marketing Relationship Survey | Research Reports | Research Studies | All MKC Content | ANA

Research Report: 2014 ANA Procurement/Marketing Relationship Survey

The 2014 ANA Procurement/Marketing Relationship Survey was conducted online during March 2014. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.