Research Report: Trends in Digital Agency Compensation, 4th Edition Survey Results | ANA Topics | ANA

Research Report: Trends in Digital Agency Compensation, 4th Edition Survey Results

This research report is based on survey findings used to establish benchmarks regarding marketers' agency engagement and compensation best practices in the burgeoning area of digital marketing. The 2011 survey results suggest that digital agency compensation methods are more similar to traditional agency methods than they are different.