Research Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, 2nd Edition

November 11, 2009

This Research Report reflects findings of a joint survey from ANA and BtoB Magazine on the usage and best practices among B-to-B and B-to-C marketers of newer media platforms (such as search, social networks, user-generated content, podcasts, blogging, and more). It analyzes spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.