Key Findings Report: ANA Recession Survey, 4th Edition | Research Reports | Research Studies | All MKC Content | ANA

Key Findings Report: ANA Recession Survey, 4th Edition

According to ANA's most recent poll of its members, 83% of respondents indicate they are identifying cost savings and reductions in their current marketing and advertising efforts. Read our Key Findings Report to find out if cost savings and reductions is the "new normal."