Marketing Procurement: Building a Relationship With Marketing and Other Centralized Services | Event Recaps | All MKC Content | ANA

Marketing Procurement: Building a Relationship With Marketing and Other Centralized Services

Anna Maria Pochatko, operations manager of corporate communications at American International Group, Inc., discussed the importance of having an open line of communications and building the right relationships with marketing and other internal resources in order to evolve to a successful joint partnership.