MillerCoors’ Paid, Owned, and Earned Model
May 6, 2013
Andrew J. England, executive vice president and chief marketing officer at MillerCoors, shared how MillerCoors leverages a paid, owned, and earned media model to connect with consumers and drive sales while strengthening brand equity.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.