Goldman Sachs: How Shifts in Business Strategy Can Impact SOW Development
September 23, 2010
Melissa Sassi, vice president, corporate services and real estate at Goldman Sachs & Co., discussed the shift from multiple non-strategic relationships and fragmented brand images to large retainer-based relationships with one holding company to multiple holding companies and boutique agency relationships based on project-by-project work.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.