The Marriage of Scopes of Work and Agency Compensation

October 4, 2012

Michael Farmer, chairman, Farmer & Company, LLC, Jane Bittner, global marketing services procurement, Merck & Co., Inc., and Eliana Goncalves, global marketing services procurement, Merck & Co., Inc., discussed how a scope of work (SOW) can effectively be the integral part of the client/agency relationship and the basis of how agencies are compensated.