| |

WellPoint: Applying Principles of Social Media to Agency Selection and Enhancing the Marketing/Procurement Process

March 28, 2012

WellPoint successfully broke down the barrier between procurement and marketing in the company’s search for its first social media agency of record.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):