Prudential: Integrating Your In-House and Outside Agency

February 29, 2012

Ann Billock, co-founder and managing partner, Ark Advisors, LLC; Alison Lazarro, VP, head of Client Services, Prudential Advertising; and Colin McConnell, VP head of Marketing and Global Marketing Communications, Prudential Advertising, described how Prudential's internal agency partnered with Droga5 to reinvigorate the brand.