Best Practice Approach to Account Review Briefings
Four members of the 4A’s New Business Committee, Tom Finneran, executive vice president, 4A’s, Matthew Anderson, managing director, new business, Kaplan Thaler Group, Laurie Coots, chief marketing officer, TBWA Worldwide, and Chris Shumaker, executive vice president and chief marketing officer, Publicis, discussed the recently released “Guidelines for Agency Search” white paper from the ANA and 4A’s, and shared an initial draft of a client briefing guidance tool.
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