Kellogg's Pop-Tarts: A Consumer Journey Through the Media Lens of Paid, Owned, and Earned | Social Media | Media Channels | ANA

Kellogg's Pop-Tarts: A Consumer Journey Through the Media Lens of Paid, Owned, and Earned

Mark Baynes, vice president and global chief marketing officer at Kellogg’s, demonstrated how Pop-Tarts uses paid, owned, and earned media to connect with its target consumers.