Discover Financial Services: Finding Opportunity in Adversity | ANA Topics | ANA

Discover Financial Services: Finding Opportunity in Adversity

Harit Talwar, executive vice president, president, U.S. Cards, Discover Financial Services, and John B. Adams, chairman & chief executive officer, The Martin Agency Inc., discussed how Discover’s popular “Peggy” campaign gave the brand a friendly, fun personality that helps it compete in the tough credit card category.