| |
 

Hennessy: Reinventing a Classic for a New Generation of Consumers

October 6, 2013

Rodney Williams, senior vice president, Hennessy USA at LVMH Louis Vuitton Moët Hennessy, shared the success story of the brand’s growth and rebranding through a strategic marketing and advertising campaign aimed at Millennial minority men.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password: