Yodlee Discovers its Quirky Brand Personality | Event Recaps | All MKC Content | ANA

Yodlee Discovers its Quirky Brand Personality

Ron Barasch, senior director, product marketing, and Shannon Riordan, marketing director at Yodlee, discussed how the company created a new brand identity and messaging platform based on an authentic and credible sense of what’s uniquely “Yodlee.”