How Lincoln Financial Put America in Charge

April 19, 2013

Jamie DePeau, senior vice president and chief marketing officer at Lincoln Financial, and Keith Turco, president of gyro NY, discussed the concept and implementation of the company’s “Chief Life Officer” integrated campaign, with its rallying cry, “You’re In Charge.” Also explained was how the concept was variously translated into national and business print advertising, posters in public spaces, online advertising (including social networking), and television commercials targeted to a range of demographic segments.