Deloitte's "Green Dot" Campaign and Challenge
January 26, 2011
John Keller, senior manager, marketing and advertising, Deloitte, highlighted how the company developed the "Green Dot" campaign using interruptive advertising to refresh their visual brand identity in the marketplace, and the "Green Dot Challenge" as an internal brand engagement strategy.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.