Deloitte's "Green Dot" Campaign and Challenge | Event Recaps | All MKC Content | ANA

Deloitte's "Green Dot" Campaign and Challenge

John Keller, senior manager, marketing and advertising, Deloitte, highlighted how the company developed the "Green Dot" campaign using interruptive advertising to refresh their visual brand identity in the marketplace, and the "Green Dot Challenge" as an internal brand engagement strategy.