Custom House: Identifying and Targeting Your Key Clients
September 28, 2010
Custom House, a Western Union company, is a foreign-exchange and international B-to-B payments company based in Canada, which recently began a global expansion to better serve small and medium-sized businesses around the world. Brian Harris, vice president, marketing and product management at Custom House, described how the marketing team developed a 360-degree campaign highlighting the company's key differentiators and value proposition.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.