Cotton Inc.: Leveraging Bloggers and Crowdsourcing to Build Brand Experience | ANA Topics | ANA

Cotton Inc.: Leveraging Bloggers and Crowdsourcing to Build Brand Experience

Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Inc., and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.