How to Get the Best from Your Agency | Event Recaps | All MKC Content | ANA

How to Get the Best from Your Agency

John Seifert, chairman and CEO, Ogilvy & Mather North America, and Robert Schwartz, worldwide managing director, Ogilvy & Mather North America, discussed the principles David Ogilvy outlined in his 1963 book, Confessions of an Advertising Man.