Ball Brand Jars Win Over Millennials
December 18, 2013
Steve Hungsberg, senior brand manager for fresh preserving at Jarden Home Brands, discussed how he rejuvenated the Ball brand of jars through connecting with a new type of core consumer.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.