The Case for Zero Paid Media
January 22, 2014
Joseph Jaffe, author and CEO of Evol8tion, made the case for moving toward a zero-paid-media budget and provided an action plan to help brands create more retention-focused marketing efforts.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.