MillerCoors Leverages Video Assets to Drive Awareness | Out-of-Home | Media Channels | ANA

MillerCoors Leverages Video Assets to Drive Awareness

Brad Feinberg, group media manager, Miller Lite, Coors Light and new brand innovations at MillerCoors, and Susan Danaher, president and CEO of DPAA, discussed how digital place-based media can be used to leverage brand awareness.